Mobile Phones, A Growth Industry in Africa
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Once viewed as expensive and unprofitable, developing regions such as Africa and India are now being thought of as the cash cows of the mobile phone industry.
The phenomenal rise of the mobile phone has seen its image change from a yuppie status symbol to a daily essential.
There are still challenges in dealing with existing infrastructure, coming up with low-cost handsets and putting adoption-driving services into place. But the sheer numbers of potential subscribers make emerging markets a likely source of growth.
Along the way, it has created thousands of jobs, changed the way we do business, and made an awful lot of money for investors.
Nothing, it seems, can stop the increasing love affair with mobile phones.
And the industry feels growth will increase still further in the coming years.
Central to the mobile s increase in popularity has been a repositioning of its image.
Their forecasts suggest that sales may even increase among existing users, with people using two mobiles - the mobile phone s dual purpose as business tool and as fashion accessory meaning people having one for work and one for leisure.
Sales are also expected to be driven by the next generation of mobiles coming into service in the next few years.
Internet access, e-mail, video conferencing and computer services are all available via a telephone handset.
With the mobile set to be the most essential piece of business equipment, as well as social necessity then, as one company puts it in its advertising slogan, the future is bright.
The phenomenal rise of the mobile phone has seen its image change from a yuppie status symbol to a daily essential.
There are still challenges in dealing with existing infrastructure, coming up with low-cost handsets and putting adoption-driving services into place. But the sheer numbers of potential subscribers make emerging markets a likely source of growth.
Along the way, it has created thousands of jobs, changed the way we do business, and made an awful lot of money for investors.
Nothing, it seems, can stop the increasing love affair with mobile phones.
And the industry feels growth will increase still further in the coming years.
Central to the mobile s increase in popularity has been a repositioning of its image.
Their forecasts suggest that sales may even increase among existing users, with people using two mobiles - the mobile phone s dual purpose as business tool and as fashion accessory meaning people having one for work and one for leisure.
Sales are also expected to be driven by the next generation of mobiles coming into service in the next few years.
Internet access, e-mail, video conferencing and computer services are all available via a telephone handset.
With the mobile set to be the most essential piece of business equipment, as well as social necessity then, as one company puts it in its advertising slogan, the future is bright.
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